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InterMedia Advertising presents · Diagnostic 001
The CTV Measurement BS Test
Your dashboard says CTV worked. Let's see how much of that you should actually believe.
8 questions. About 60 seconds. No vendors were harmed in the making of this test.
Pre-test diagnostic
BS DETECTED: UNKNOWN
Calibration: nominalSample size: you
A diagnostic from InterMedia Advertising
Converged TV. Planning, buying, measurement.
Converged TV. Planning, buying, measurement.
01 / 08
System note
Diagnostic complete · Result withheld
Your scoreis behind a form
We spent eight questions asking you to be skeptical of unearned claims. Then we put your result behind a lead capture form. We're aware.
Your CTV measurementis 0% BS
BS LEVEL
Biggest red flag
Where it came from
Share card. Screenshot this.
The only question that really matters
What decision can you make because you know this?
USEFULIf it verifies your ads ran.
BETTERIf it connects exposure to outcomes.
OPTIMIZEIf it tells you where performance came from, now you can act on it.
NOW WE'RE TALKINGIf it helps establish whether the advertising actually changed behavior, you're getting somewhere.
We don't need more numbers. We need fewer things we're being asked to take on faith.
Leave-behind · AdweekNew research ↗
IP-based CTV targeting fails 3 in every 4 times
InterMedia Advertising's research on IP targeting accuracy, covered in Adweek. If your targeting is a coin flip you're losing, your measurement was never going to save you.
Read the research ↗
InterMedia Advertising
Converged TV planning, buying and measurement.
See how we measure it ↗
See how we measure it ↗